What We Do
Fractional Leadership
Senior technical judgment on an ongoing basis: architecture decisions, vendor evaluation, developer oversight, and strategy, without a full-time hire.
AI Visibility
Generative engine optimization (GEO): we measure how AI assistants like ChatGPT describe and cite a business, fix the technical layer those systems read, and re-measure on a schedule.
Technical SEO and Schema
Technical search engine optimization: structured data architecture, crawlability, and Core Web Vitals work. The layer between what your content says and what machines understand it to say.
Performance and Infrastructure
WordPress performance, Cloudflare configuration, caching strategy, and hosting architecture. Fast, secure, reliable, and kept that way.
Technical Audits
A measured baseline of your site's technical health and AI visibility, with a prioritized plan. Two tiers, fixed floors, and a 90-day re-measure built in.
White-Label Delivery
You sell it, we build it, under your brand. Custom WordPress builds, integrations, and full-stack work delivered to your specifications while you keep the client relationship.
Who We Work With
Agencies
White-label technical delivery under your brand. We handle audits, remediation, and monthly delivery for your clients while you own the relationship. We never contact your clients, and we work on what machines read, never your content strategy.
Partner With UsBusinesses and Founders
Direct engagements for businesses that need senior technical leadership without a full-time hire: audits, remediation, and advisory or embedded retainers.
See ServicesHow Engagements Work
Audit
We measure and diagnose: technical health, structured data, performance, and a baseline of how AI systems answer questions about the business.
Fix or Partner
One-time remediation of what the audit found, or an ongoing retainer. Start a retainer within 30 days and the audit fee credits toward it.
Re-measure
At 90 days we run the same measurements again and publish the results honestly, whatever they show. No mystery, no lock-in.
Why Partner With Us
Based in Western Massachusetts, we're a boutique technical operation. We think like owners, not vendors, and we work with partners who want that kind of engagement.
Genuinely Senior Expertise
We've built and maintained real production systems: custom WordPress architecture, schema implementations, and performance-optimized sites serving local businesses in competitive markets. The work reflects real experience, not tutorials.
Built for Long-Term Partnership
We don't optimize for project volume. We work with a small number of partners at a time and treat every engagement as an ongoing relationship. The longer we work together, the more useful we become. We learn your clients, your standards, and your way of working.
White-Label by Default
For agency partners, we operate as an extension of your team. We deliver under your brand, integrate into your workflow, and respect the client relationships you've built. The work is yours to present however makes sense for your business.